How to Promote Your Website Online. Tips from Zwebra Studio

Are you planning on promoting it on the Internet? Is it your first time doing this and you don’t know where to start? If yes, then this article here is going to do you good - it contains helpful tips on how to promote a website on the Internet, based on our studio experience. So, where do we start?

Step 1. Creating a website

This is where it all starts. Like in every other field, you can’t get something good for something free. A nice-looking, custom-designed website costs more than a few bucks but it’s worth every penny in the long shot.

That said, creating a website is no rocket science - anyone can do it. During the 8 years that we’ve been in website development business as a studio, we have figured out a formula that will help most up and coming entrepreneurs with their website.

The ready-made websites that we offer are an ideal solution for all types of businesses because they are:

  • Affordable
  • Neatly designed
  • Easy to use and maintain
  • Equipped with an intuitive admin panel

Yes, the platform they’re based on is the same - but that shouldn’t bother you as our specialists will spend enough time customizing and modifying it to your needs. In the end, it will look authentic enough.

However, creating a website is not enough - you need to constantly develop your website adjusting it to your current business goals. Your advantage lies in the gradual evolution, which involves not only the insides of the website (code, architecture, modules, etc.) but also the design, graphics, images, texts, and more.

Step 2.Unique texts

This is what you should take care of first. No one likes a plagiarized piece of copy, especially search engines. Therefore, you should always have your copy fresh and original - only this can help attract new visitors and get you a higher ranking on the search engine results page.

What is unique copy? Unique copy is:

  • Highly original and interesting to read
  • Filled with the right keywords in the right places
  • A source of useful and trustworthy information

Step 3. Banners and logos

After the texts are there, the next thing your website needs is banners. Banners are a nifty tool used to present various types of information to website visitors like promos, sales, new items, or anything else you want your visitors to be aware of.

Another essential thing for any online business is a logo. Having a logo is a must these days as this is one thing that distinguishes your business from the competition in the eyes of customers.

A catchy yet concise logo is very hard to come up with but it is really worth the effort.

Now you can order logo design with us! Check examples of our works here.

Step 4. SEO

Now that you’ve got a website, it’s time to promote it on the Internet.

Search engine optimization (SEO) is the process of optimization of a website that ultimately leads to a higher ranking on the search engine results page (SERP). Why do you need?

The answer is simple - to attract as many organic users as possible (organic means that they have found your website naturally while looking for something on Google or Bing or Yahoo).

In the eyes of common users, higher ranking is almost always a sign of a reliable, respectable website worth checking out first.

Step 5. Contextual advertising

Another helpful website promotion tool in your arsenal. Contextual advertising is a service provided by Google that allows websites to be featured on top of the SERP as «sponsored results».

Contextual advertising is highly targeted as you set your website to be displayed only under certain keywords. It usually works quite effectively, especially for new websites that haven’t established their online presence yet.

One rather disappointing feature is that these ads are paid, usually per click. However, if the campaign is set up properly, the outcome will always pay off.

Step 6. SMM

Social media management (SMM) is the process of promoting your business on social networks. SMM can help you attract a new, targeted audience, get feedback from your customers and fans, conduct business, post content to generate likes, comments, and shares.

If you want to do SMM the right way, you should first create and set up a page for your brand, come up with an SMM strategy for it, update the content regularly, and follow the global trends.

If you do have enough time and feel creative enough to give it a shot, you may try to create and run your company’s social network page yourself. If not, there are always qualified SMM specialists who will gladly do this for you.

Website development and promotion may seem overwhelming at first. However, it all makes sense as soon as you get to work.

Having an expert by your side helps enormously - like the ones we have at Zwebra Studio. Our website development and promotion specialists will quickly identify the current problems of your website and rectify them swiftly while offering you a set of options for the future development.

If you have a question or simply would like to know more about the process, please write a comment and we’ll get back at you shortly.